Renowned online casino, poker and sports betting operator William Hill just announced that it became the title sponsor of the UK Snooker Championship. The 9 day event will be broadcast by the BBC and will be held between December 3rd and December 11th.

This year's event of the UK Snooker Championship will feature the top 32 snooker players on the planet competing against each other to win the prestigious competition. Favorites of the tournament are defending UK champion John Higgins, Mark Selby, and Premier League winner Ronnie O'Sullivan.

William Hill chief marketing officer Kristof Fahy commented the following:

"The UK Championship is one of the crown jewels in the world of snooker and we're delighted to put our name to such a prestigious event."

"William Hill is a worldwide brand and our sponsorship of the UK Championship gives us the opportunity to promote our online and mobile betting products to a global audience."

World Snooker Chairman Barry Hearn expressed his delight that this prestigious competition will this year be sponsored by such a renowned brand as William Hill. He commented that he already worked together with the company in the past and had the occasion experience its professionalism, a fact that makes him now confident about this deal.

William Hill is the biggest sports betting operator in Europe. But besides sports betting, the company also offers online casino and poker games. The casino branch of the company is called William Hill Casino and is one of the most famous and respected casinos in Europe.

William Hill Poker provides exceptional online poker services in the UK and other European jurisdictions where online gambling is legal. It uses the software provided by Playtech and is part of the renowned iPoker network. Read the linked reviews in this article for more information about William Hill.

Tags: William Hill, UK Snooker Championship